However large or small, Sanamba has a great deal to offer the independent retailer.

Within our portfolio of quality wines and gourmet foods there will be a number of products that will delight you and your customer demographic. We specialise in opening doors for our
international producers and therefore our products are very high quality and unique and can only be found at independents.

The Sanamba team brings together a variety of expertise, from wine selection and importation to logistics, sales and marketing, ensuring every part of our ‘end-to-end’ process is covered. Our business is focused on our customers; we value our independent retail partners immensely and continually appreciate their business.

We are a company that likes to shake hands, sit down and talk with all our independent retail partners. Enjoying a new wine or tasting a gourmet food is an enjoyable and exciting part of what we do. We believe our products are of the highest quality and our retailers do too.


The Sanamba sales strategy in the UK is simple.
- Become known for importing the very best wines and gourmet  foods.
- Support retail partners with free multi-channel marketing support and promotional materials.
- Host tasting events in collaboration with retail partners to engage directly with their customers.
- Provide customer service excellence.

In many cases, we can also assist independents with importing directly from the producers we work with.
We are committed to work openly and honestly with each of our retail partners, building trust and lasting relationships.

To add value to our distribution service, Sanamba provide free multi-channel marketing support and materials to educate customers, promote sales and drive promotions. Independents can take the opportunity to create eye-catching displays, enhance their own social media channels and host tasting events at their shops.